Business Analytics
Business analytics is the discipline concerned with using data and quantitative methods to support commercial decision-making. Organisations of all kinds are generating more data than ever before, and the ability to collect, process, analyse, and interpret that data to inform strategy, identify opportunities, and manage risk is a capability in very high demand. Business analytics sits at the intersection of data science and management, requiring both technical skills in statistics and data tools and a practical understanding of how businesses operate and what questions they need to answer.
At Birkbeck College, this part-time BSc in Business Analytics is designed for students who need to combine study with employment or other commitments, reflecting Birkbeck's longstanding commitment to making higher education accessible. The programme focuses on practical applications and industry-relevant tools, developing your ability to harness data to drive decision-making, solve complex business problems, and create innovative strategies. You will study statistical methods, data visualisation, machine learning fundamentals, business intelligence tools, and the management and organisational contexts in which analytics work is conducted.
The programme develops both your technical competency in data analysis and your understanding of how analytical findings are communicated to and used by business stakeholders.
Graduates go on to careers as business analysts, data analysts, marketing analysts, operations analysts, financial analysts, and management consultants across a wide range of industries. The demand for analytics skills is strong and growing as organisations seek to make better use of the data they hold and to compete in data-driven markets. Many graduates pursue further professional development or postgraduate study in data science, business intelligence, or management, and the combination of quantitative skills and business understanding the degree develops is valued across virtually every sector of the modern economy.