University course · real outcomes from HESA / Discover Uni · part of Careermash
University degree
Advertising And Digital Marketing
West Herts College
Qualification
Degree
Length
3 yrs
UK fees / yr
£9,535
Study
full-time
Worth knowing: about 30% of students don't make it past first year here - ask the uni what support they offer.
Robin · your guide
Here's the honest picture on this course - what you'd study, whether you'd likely get in, what it pays, and where it leads. Everything's real data.
About this course
The BA (Hons) Professional and Digital Marketing programme aims to develop students’ abilities to create and execute digital marketing strategies which address the challenges of the changing global marketplace. Students will have the knowledge and skills to be able to recognise and respond to business opportunities and customer requirements through a range of digital channels. Content marketing, campaign management, and financial and analytical tools will be studied and applied to deliver successful initiatives that meet the needs and aspirations of their organisation.
Professional mastery, leadership, and management is a focus of study at Levels 4, 5 and 6.
Could you get in?
The grades students arrived with
<48 pts2%
48-63 pts4%
64-79 pts4%
80-95 pts18%
96-111 pts5%
112-127 pts28%
128-143 pts14%
144-159 pts5%
160-175 pts7%
176-191 pts2%
How they qualified
83% got in with A-levels. The rest came in a mix of ways:
A-levels83%
another degree12%
other higher education4%
an Access course1%
Could I get in? Try your grades
120 UCAS pts Pay & prospects
86%
In work or further study after
70%
Continue past first year
91%
Student satisfaction
What graduates earn over time
£26,000
After 15 months
£25,500
3 years on
£30,500
5 years on
What graduates actually go on to do % of leavers
Sales occupations9%
Business and public service associate professionalsHighly skilled43%
Administrative occupations7%
Managers, directors and senior officialsHighly skilled6%
Customer service occupations5%
Science, engineering and technology associate professionalsHighly skilled5%
Business, Research and Administrative ProfessionalsHighly skilled2%
Elementary occupations5%
What students say National Student Survey
91%
of students are satisfied with the course overall
Teaching91%
Assessment & feedback90%
Academic support89%
Well organised87%
Learning resources90%
Student community92%
In students' own words
★★★★★
Genuinely worthwhile
This is the perfect place to study this subject. The best part: the opportunity to do independent research in the final year is a highlight. If I'm honest, admin can be slow to respond, especially at start of term. On the city — good transp…
Class of 2022 · Part-time
★★★★☆
Would do it again
This is the perfect place to study this subject. The best part: the consulting projects with real companies genuinely prepare you for the working world. If I'm honest, a few modules feel under-resourced compared to the flagship ones. On the…
Third year · Full-time
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Where this degree can lead
Careermash · real course data from HESA / Discover Uni, in plain English.