University course · real outcomes from HESA / Discover Uni · part of Careermash

University degree

Accountancy and Sport

University of Stirling

Qualification

Degree

Length

4 yrs

UK fees / yr

£9,535

Study

full-time

Robin · your guide

Here's the honest picture on this course - what you'd study, whether you'd likely get in, what it pays, and where it leads. Everything's real data.

About this course

Accountancy and sport is an unusual and commercially astute combination, addressing the financial management of one of the world's largest and most distinctive industries alongside the broader accountancy training that opens doors across virtually every sector. The sports industry is extraordinarily diverse, encompassing professional sports clubs, governing bodies, event management, sports broadcasting, sponsorship and endorsement, sports facilities and the growing world of sports technology and data analytics. Financial literacy and accountancy expertise are central to the management of all of these, from the cash flow management of a local sports club to the complex financial structures of a Premier League football club or international sporting federation.

At the University of Stirling, you will study this programme over four years full time, following the Scottish honours degree structure, with a year abroad included in the programme. Stirling has a strong tradition in sport and sport management alongside a well-regarded business and management faculty, and the combination reflects the university's distinctive character. The typical entry tariff is around 168 UCAS points.

You will study the foundations of financial and management accounting, audit, taxation, corporate finance and business law alongside specialist sport management content covering the business of sport, event planning, sports marketing, the economics of professional sport and the governance of sporting organisations. The year abroad gives you the opportunity to study accountancy and sport management in an international context, extending your professional and cultural horizons.

Graduates of accountancy and sport programmes work in the financial management and commercial operations of sports clubs, governing bodies, sports agencies and event management companies, as well as in mainstream accountancy and financial roles across any sector. Many pursue professional accountancy qualifications after graduating, working towards membership of ICAS, ACCA or ICAEW. Roles in sports finance, commercial management, ticketing and revenue analysis, and sports broadcasting contracts are all common destinations.

Postgraduate study in sports management, accountancy or finance is a further option.

Could you get in?

The grades students arrived with

48-63 pts1%

64-79 pts1%

80-95 pts3%

96-111 pts3%

112-127 pts4%

128-143 pts9%

144-159 pts19%

160-175 pts18%

176-191 pts14%

192-207 pts11%

208-223 pts6%

224-239 pts7%

240+ pts5%

How they qualified

70% got in with A-levels. The rest came in a mix of ways:

A-levels70%

other higher education26%

another degree2%

Other1%

Could I get in? Try your grades

120 UCAS pts

Pay & prospects

89%

In work or further study after

82%

Continue past first year

84%

Student satisfaction

What graduates earn over time

£24,000

3 years on

£31,500

5 years on

What graduates actually go on to do % of leavers

Administrative occupations25%

Natural and social science professionalsHighly skilled7%

Sales occupations10%

Finance ProfessionalsHighly skilled45%

Managers, directors and senior officialsHighly skilled7%

Business and public service associate professionalsHighly skilled5%

Elementary occupations8%

Skilled trades occupations5%

What students say National Student Survey

84%

of students are satisfied with the course overall

Teaching84%

Assessment & feedback81%

Academic support80%

Well organised86%

Learning resources86%

Student community84%

In students' own words

★★★★★

Genuinely worthwhile

The programme genuinely lives up to its reputation. The best part: small-group tutorials really push your thinking. If I'm honest, some seminar groups were too big for meaningful discussion. On the city — good transport links make it easy t…

Final year · Full-time

★★★★☆

Good but not perfect

There's a lot to love, but it's not without its flaws. The best part: small-group tutorials really push your thinking. If I'm honest, first-year classes can be quite large. On the city — good transport links make it easy to visit other UK c…

Final year · Part-time

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