BA Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations)

About this course

Combine Welsh, Media, and PR at Swansea. Explore digital campaigns, content creation, and global perspectives with study abroad or industry. International students that have already submitted a UCAS application should apply via our Clearing System. The BA Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus offers a unique opportunity to study Welsh alongside media and public relations theory and practice. This interdisciplinary programme meets the demands of a rapidly evolving bilingual communications landscape while celebrating the richness of Welsh language and culture in a global context. You will explore principles and practices of PR, media and film, gaining critical insight and practical experience. The course combines theory with hands-on learning, giving you opportunities to create content and develop ideas each year. You’ll engage with tools shaping modern PR – influencer marketing, content creation, social media analytics, ethical practice and social responsibility – while building skills to manage online reputation and lead digital campaigns. The Cymraeg component offers a fresh approach to language, literature and society, structured around three themes: Creativity, Employability and Welsh in Society. You will also consider Welsh in an international context, encouraging reflection on multiculturalism, linguistic diversity and the role of Welsh in a changing world.

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