BA International Tourism Management

About this course

Get started on your successful career in the tourism industry that can take you all around the world. BA International Tourism Management is a three-year undergraduate degree, with an optional placement year or study abroad opportunity to extend your studies. This degree prepares you for a global career in the international tourism industry. You’ll explore tourism products, systems and services, learn how destinations are marketed and managed in a digital era, and build the practical, strategic and management skills needed to work across sectors such as travel, hospitality, transport, visitor attractions and event-based tourism. The global tourism industry is one of the world’s largest employers and economies, supporting hundreds of millions of jobs worldwide with ongoing growth expected in coming years. This course provides a blend of academic insight and real-world experience that reflects the dynamic nature of international tourism. You will study topics such as tourism evolution and behaviour, destination marketing, cultural and heritage tourism, sustainability challenges, digital engagement and service excellence.

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